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Vaginal Kung-Fu, pain points, and shame-based copywriting
(WARNING: Err… do I even need to put a warning for the NSFW topic before this post? It’s all there in the title, folks! There is, however, quite a bit more snark that you’re used to in here. Because...
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Hiring a Writer: 12 ways to help you move away from fear
It’s not always easy to trust some you don’t know to write about your business. In this post, experienced writer/editor Elizabeth King Humphrey talks about some of the very understandable fears people...
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Is giving someone copywriting advice like telling them what to wear?
Where do you draw the line between listening to experts and listening to your inner knowing? Today’s post was born (as so many things are in my business life) during a conversation with the awesome...
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Principles, not rules: confessions of a recovering grammar snob
Once upon a time, I was a raging grammar snob When I first started out in copywriting, it was a huge thing for me to make sure that everything in my sphere of influence was 100% grammatically (and...
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Getting unstuck: what to do when you don’t know what to write about
You’re not the only one who struggles with what to write about When I ran my “What’s your biggest copywriting challenge?” survey last month, one of the top answers came back as “knowing what to write...
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The three pillars of an effective sales page (and why I now refer two of them...
Stop press! Copywriter acknowledges that copywriting ain’t the be-all-and-end-all of effective sales pages I’ve seen people making pretty bold claims about the power of good copywriting online. And...
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Do you really need a marketing funnel?
Note: this post actually first appeared as an article in last week’s Crystal Writing Tips – my (mostly) fortnightly newsletter. I got so much feedback about it, however, that I wanted to republish it...
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Why bother with a newsletter? Here are four reasons
How many times have you heard that “email is dead”? True confession time: my Crystal Clarity business has been running full-time for over 3 years now. Before that, I’d run it part-time for around a...
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3 super simple techniques to help you write FAR more in far less time
Wish you had more time to write your blog/newsletter? Once you’ve figured out what exactly you’re going to write about in your blog or newsletter to connect with your readers, it might feel like the...
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Repurposing content: the superninja way to save yourself time, effort and sanity
I’m a big fan of working smarter, not harder I’ll freely admit that I don’t work nearly as smart as I’d like to. I usually know what to do to get more done in less time… I just keep forgetting that I...
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3 steps to write compelling web copy when you don’t “solve problems”
Sick of hearing that your product needs to solve someone’s problem? Ever feel like all the standard marketing advice just doesn’t apply to your business? Take the old chestnut of – just for example –...
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“It’s your choice”: how to increase “yes”s by DECREASING the pressure
Hate it when people make sweeping assumptions about you? Me too! You know what really annoys me? People who insist that they know me better than I know myself. Y’see, I like to think of myself as a...
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Marketing Strategy the Heart-Centred Way – Interview with Tash Corbin
Back in my post about writing to connect, I promised I’d introduce you to some of the awesome heart-centred marketing strategists I know. I’m kicking the introductions off with Tash Corbin: coach and...
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5 steps to creating an effective opt-in – series intro
Every email list starts with an effective opt-in You can stay in touch with your tribe in all kinds of different ways – but one of the staples is through an email newsletter. Of course, writing an...
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Effective opt-ins #2: Identifying the right topic – 3 questions you need to ask
NOTE: this is the second in a series of six posts about creating effective opt-ins. You can find the first post, which introduced the series, here. I’ll be publishing the remaining posts in the...
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Effective opt-ins #3: Picking the right format – 3 things you need to consider
NOTE: this is the third in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic I’ll be...
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Effective opt-ins #4: Structuring your content to make most sense to your...
NOTE: this is the fourth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3:...
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Effective opt-ins #5: Actually creating the damn thing
NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3:...
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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain
This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa...
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Effective Opt-ins #6: Making sure people can access it
NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3:...
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